Chief Innovation Officer, BCW
Chad Latz serves as BCW’s Chief Innovation Officer and leads the Digital Innovation Group, a
network of digital specialists across BCW.
As BCW’s Chief Innovation Officer, Chad Latz is everyone’s go-to guy for trendspotting
technology innovations that fuse the digital and physical world and inspire the creation of new
opportunities for engagement between consumers and brands. Under his leadership, the
agency has digital specialists entrenched within every practice, providing clients with tighter
integration of digital and social media concepts into their engagement strategies.
In 2010, Chad was named to PRWeek’s 40 Under 40 list, acknowledging outstanding
achievement and his role as a leading voice in the Public Relations industry. In 2016, he was
recognized as one of the industry's 25 Most Innovative Professionals by The Holmes Report
and, in 2017, he was named among the top 50 most powerful and influential communications
professionals globally in the PRWeek Power Book 50.
Potter, woodworker, avid cook and technology guru, Chad is truly a Renaissance man for the
Digital Age. Having launched his career with a BFA degree in Visual Design, Chad has
transitioned into the world of integrated marketing and communications by allowing his creative
pursuits outside of the office to inform his actions at work.