Derek Tufford, is a mastermind of personalisation, having optimised loyalty programmes for dozens of businesses around the globe. He is a true marketing leader with a wide array of experience in demand generation, brand, digital, e-commerce, SaaS and loyalty marketing.

He has held senior management positions in strategy, digital, analytics, growth and innovation. Derek now consults with clients to transform their loyalty offering and CRM strategy, accelerating time to value through insight-driven programmes.