WPP’s resident data geek has over 25 years of technology and data experience across media, FMCG, finance and retail consulting at companies such as Hearst UK, dunnhumby & Walgreens Boots Alliance.

 

She joined WPP in 2014 as MD of Acceleration (part of Wunderman Thompson) and left in 2017 to become a freelance Data Strategy Consultant.  She didn’t go very far away and having consulted for Wavemaker, VML, Geometry, Wunderman Thompson and MediaCom, Di joined the WPP CTO team and became Global Head of Data and AI for WPP in January 2020 setting the data strategy, building data and AI literacy and curating data across WPP.

 

Di is a creative thinker with proven success in finding new solutions and revenue streams for traditional companies.   She is particularly passionate about getting non-analysts excited about the possibilities of data and AI.

 

Di has an MBA from Cranfield School of Management and is a qualified Project Manager and a Neurolinguistic Programme Practitioner. In 2021 she joined Gartner’s Chief Data Officer Group as a Governing Body member and was delighted to be included in the Data IQ Top 100 data leaders list in 2020, 2021 and 2022.