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Qaiser Bachani

Head of Consumer Experience, Global Brands and Europe, Mondelēz International

Qaiser is an industry veteran and comes with over 20 years of strong and varied emerging & developed markets experience. As the Head of Consumer Experience, Global Brands and Europe at Mondelēz International, Qaiser is at the helm of a team dedicated to fostering consumer engagement excellence with focus on Data Driven Marketing and Activation.

Prior to joining Mondelēz, Qaiser was at Bayer Consumer Healthcare where he was the global lead on the Precision Marketing initiative as well the Global Head of Digital Media & Measurement based out of Switzerland.  Qaiser has also spent 5 years with GSK Consumer Healthcare in Asia Pacific where he was driving GSK’s Digital Media agenda with specific focus on Programmatic and Ad Tech.

Prior to moving to client side, Qaiser spent nearly 13 years working with world class Media Agencies across Asia. His notable assignments have been with media agencies such as Mindshare, Mediacom, Initiative Media and Starcom MediaVest Group China where he was the Comms Planning & Operations lead for agency’s biggest client, Procter & Gamble. In addition to China and Singapore, Qaiser has worked in markets such as Middle East, Malaysia and Pakistan.

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