EVP, Consumer & Content Experience at Razorfish
Cristina Lawrence is EVP, Consumer & Content Experience at Razorfish, where she leads the Engagement Strategy discipline and Razorfish’s Innovation team. With over 20 years of experience assembling innovative digital strategies and programming for leading brands, Cristina oversees the integrated consumer engagement strategy, creative programming, execution, and management for a variety of Fortune Global 500 brands across a multitude of verticals, including mobile technologies, financial services, automotive, and consumer packaged goods. In 2021, Cristina assembled a team of cross-discipline experts to develop and successfully launch an innovation incubator and studio, developing everything from metaverse experiences to generative AI-enabled marketing strategies and approaches, including experience pilots and prototypes. Cristina also serves as executive sponsor for Razorfish's Diversity & Inclusion Advisory Council and was responsible for spearheading and establishing Razorfish's DE&I platform, mission and vision, and ongoing efforts. In addition to multiple industry awards, Cristina received a 2016 Cannes Silver Lion in the Mobile category.