Cristina Lawrence

Cristina leads the Consumer and Content Experience Practice at Razorfish. With over 20 years of experience assembling innovative digital strategies and programming for leading brands, Cristina oversees the integrated consumer engagement strategy, creative programming, execution, and management for a variety of Fortune Global 500 brands across a multitude of verticals, including mobile technologies, financial services, automotive, and consumer packaged goods. Under her leadership, influential initiatives like the Razorfish Beta Lab, a thought leadership and innovation hub, is ushering in the next-gen agency approach with tentpole offerings grounded in distributed content models and AI virtual personas. Among industry awards, Cristina received a 2016 Cannes Silver Lion in the Mobile category and was recently named to Campaign US’s 2024 40 Over 40 list and 2025 Stevie Awards for women in business.