Peter Verster

Peter Verster is a recognised public speaker, consultant, and author specialising in Artificial Intelligence and digital transformation. With a strong academic background from Saïd Business School, University of Oxford, and over two decades of leadership experience, Peter has guided major brands such as Adidas and Morrisons in harnessing data and AI for growth. Cited in publications including Forbes and CIO.com, he is known for offering clear, outcome-driven perspectives on technology’s role in business. His 2024 book, AI for Business: A Practical Guide for Business Leaders to Extract Value from Artificial Intelligence, equips leaders with practical strategies for implementing AI successfully. Known for his pragmatic and results-focused approach, Peter helps organisations transform complexity into opportunity.