Sarah McCoy

Sarah McCoy is an award-winning brand and content leader with 14+ years of experience shaping how companies and consumers come together—across SaaS, AI, publishing, and lifestyle. At The Adaptavist Group, she helps global organisations translate complex innovation into clear, compelling narratives that build trust with customers, investors, and teams. She also leads on flagship research initiatives, including Digital Etiquette: Unlocking the AI Gates, exploring how technology reshapes the way we work, connect, and create.